Date: Tuesday, 21 April 2026
Categories: Tools
This manual was created as the main teacher training tool within the framework of the 3rd cycle of the “School of No Bias” program, a long-term initiative that aims to strengthen gender equality and inclusion in the school environment, with an emphasis on education and everyday school practice. The 3rd cycle of the program focuses specifically on media literacy and the way in which Mass Media, advertising, digital content and social networks contribute to the formation of perceptions around gender, identities and social roles.
The manual aims to fill an existing and documented gap in educational reality: while children and adolescents are constantly exposed to media content, schools do not systematically provide them with the tools to understand, critically evaluate and question it. The content that influences their attitudes, expectations and perceptions is not primarily what is taught in class, but what they “encounter” every hour of their daily lives: images, videos, news, advertisements, influencers and digital narratives.
Finally, the manual places media literacy in a broader social justice framework, recognizing that the media are not neutral. Through images, narratives and speech, they reproduce and naturalize gender stereotypes, influencing the way children and young people perceive themselves and others.
The third cycle of the School of No Bias project is implemented by WHEN as part of the programme “POWER – Promoting Organisations’ empoWErment to guarantee women’s human Rights and stop gender violence”. POWER aims to empower Civil Society Organisations (CSOs) in Italy, Greece and Spain to protect, promote and foster broad recognition of the fundamental rights of women and femininities, as well as to combat gender-based violence. POWER is co-funded by the European Union through the Citizens, Equality, Rights and Values Programme (CERV – 2023 – DAPHNE) and is implemented under the coordination of We World (WW), in partnership with ActionAid Hellas (AAH) and Asociación Bienestar y Desarrollo (ABD).
Funded by the European Union. The views and opinions expressed are solely those of the authors and do not necessarily reflect the views of the European Union or ActionAid Hellas. Neither the European Union nor ActionAid Hellas can be held responsible for the views expressed.
