School of No Bias | What do the media and advertising really say about gender roles?
The new cycle of the programme “School of No Bias”, called “What do the media and advertising really say about gender roles?”, aims to strengthen students’ media literacy, enhance educators’ skills so they can impart this knowledge to children, and raise awareness among media professionals about the perpetuation of gender stereotypes in media content. This new cycle will focus on both the systematic development of critical thinking around gender stereotypes and on creating skills for producing inclusive content that promotes equality and the acceptance of diversity.
As part of “School of No Bias | What do the media and advertising really say about gender roles?”, WHEN will carry out 10 educational visits to schools in Greece during the first months of 2026, with the aim of empowering students to critically challenge stereotypes and act as agents of change.
Through experiential activities, case studies, interactive material and open dialogue -adapted to the age and interests of each group- students will have the opportunity to:
- Learn how to identify gender stereotypes and sexist language in media content.
- Become familiar with tools that will help them to critically analyse and question the models promoted by advertising, traditional media and new media.
- Explore ways to create their own content that not only avoids reproducing stereotypes and sexist discourse, but actively promotes equality and inclusion through children’s undergone experiences.
If you are interested in hosting the workshop “School of No Bias | What do the media and advertising really say about gender roles?” at your school, please complete the form and we will contact you as soon as possible.
Complete the form by 15/12 here
* As the number of workshops is limited, and in order to ensure diversity among participating schools, selection criteria will include factors such as geographical location, level of education, and any time-related or other organisational constraints.
The third cycle of the School of No Bias project is implemented by WHEN as part of the programme “POWER – Promoting Organisations’ empoWErment to guarantee women’s human Rights and stop gender violence”. POWER aims to empower Civil Society Organisations (CSOs) in Italy, Greece and Spain to protect, promote and foster broad recognition of the fundamental rights of women and femininities, as well as to combat gender-based violence.
POWER is co-funded by the European Union through the Citizens, Equality, Rights and Values Programme (CERV – 2023 – DAPHNE) and is implemented under the coordination of We World (WW), in partnership with ActionAid Hellas (AAH) and Asociación Bienestar y Desarrollo (ABD).
Funded by the European Union. The views and opinions expressed are solely those of the authors and do not necessarily reflect the views of the European Union or ActionAid Hellas. Neither the European Union nor ActionAid Hellas can be held responsible for the views expressed.
