Money affects every choice we make in every aspect of our lives, from the neighborhood we’ll raise our children in to how we’ll live our years after retirement, to our dreams and our everyday routine. That is why we cannot postpone becoming more competent, informed and skilled in managing money.
This Financial Literacy Guide is our contribution to the need we observe by experience and research for more and more women to start taking control of their finances and grow professionally, creatively and socially, using money not as an end in itself, but as a valuable tool.
Our goal is not to discount women’s abilities to understand the financial information already available to them but to acknowledge the fact that such information is not enough, taking into account the centuries of stereotypical exclusion of women from financial information, management and decision-making centers. The line between the two is fine, but we like to believe that, with necessary vigilance and constant feedback, we can walk it successfully.
This is how we will know that we have contributed in the effort to make our families, businesses, organizations and society more equal and actually inclusive.
This guide was created in the framework of the Economy Class project, which was a part of the Active citizens fund program, implemented by WHEN (previously known as Women On Top). In 2025, the Guide was updated for the 3rd cycle of Economy Class, which was implemented in collaboration with Alpha Bank, within the framework of the IQonomy corporate social responsibility initiative.
